Software Innovation Through Partnership
Rubicon is a middle-market private equity firm that helps B2B software and services companies accelerate growth and become the transformative leader in their market.
We partner with founders and management teams in situations where we can uniquely contribute value as investors. With a tailored investment strategy across a focused portfolio, each investment benefits from the deep operational, market, and technological expertise of our senior team designed to accelerate growth and enhance innovation.
25+
Platforms
70+
Add-ons
$4BN+
Capital Commitments
Rubicon focuses on a wide range of growth strategies, utilizing AI as a key enabling component- but we don’t have a one-size-fits-all approach. We see AI as an accelerant for reaching market leadership that needs to be applied in company-specific ways. .
Our Success Stories
See some of the transformations we have helped enable.
Alignment with the leaders of our companies is central to everything we do and that’s more than just words on a page.
HEAR FROM CEOS AND FOUNDERS
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AI isn't just a trend for us — it's central to how we plan to grow and better serve our customers. Rubicon has been a strong strategic partner in helping us identify where AI can create real impact, both in how we operate and in the products we deliver. Their forward-thinking approach and support have given our team a clear path forward and real confidence in what's ahead.
Adam Blake, CEO at EverTrue